Working Backwards Process From Amazon

Summary: It starts with the client’s requirements and works backward to launch products that meet the company’s objectives.

Phase 1: Understand and define

Memo - A future-dated document describing a product or service being rolled out. Should include External and internal FAQs.

  • Short-form: 1 page narrative + FAQs
  • Long-form: Includes estimate of costs for MVP, data on TAM, competitive analysis, 5 years P&L, etc.
  • Example

Engage bar raisers

Phase 2: Design, build and launch

Phase 3: Manage and optimize

  • Validate hypothesis
  • Product Metrics - HEART or AAARRM
  • Managing bugs and tech debt -

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