Working Backwards Process
Working Backwards Process From Amazon
Summary: It starts with the client’s requirements and works backward to launch products that meet the company’s objectives.
Phase 1: Understand and define
Memo - A future-dated document describing a product or service being rolled out. Should include External and internal FAQs.
- Short-form: 1 page narrative + FAQs
- Long-form: Includes estimate of costs for MVP, data on TAM, competitive analysis, 5 years P&L, etc.
- Example
Engage bar raisers
Phase 2: Design, build and launch
- Set up OKRs
- Launch Calendar
- Product Roadmap
- Pricing toolkit
Phase 3: Manage and optimize
- Validate hypothesis
- Product Metrics - HEART or AAARRM
- Managing bugs and tech debt - https://www.atlassian.com/agile/software-development/technical-debt