Note: Work In Progress


  • What is the business model?
  • What are the greatest risks this product or service has
  • How will we measure the success
  • Build vs buy analysis
  • GTM? greatest GTM risk
  • Internal stakeholders

External customer questions -

  • How do I get started
  • How much do I have to pay
  • When would it be available

Product -

  • What would be the Northstar
  • Why build now
  • What advantage do we have
  • Features not included explicitly
  • What will customers like the most
  • What will disappoint the customers the most